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Master of Science in Business
Wine Business Leadership
Master of Science in Business
Wine business leadership
Cultivate your business skills with ÃÛѨÊÓƵ's Master of Science in business program. Our wine business leadership specialization is designed for passionate professionals who want to grow as future leaders in the exciting global wine industry.
A glance at the wine business leadership program
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Specialized courses Strategic Wine Production From Grapes to Glass: Develop and execute a profitable and sustainable strategic plan for producing wines. (BNWL 540)
Wines Sales – Wholesale, Direct to Consumers and Global Distribution: An advanced look at the domestic and international wine sales process, direct-to-consumer sales across the U.S. and sales challenges across the globe. (BNWL 541)
Wine Marketing – Public Relations and Hospitality: Explore marketing strategy, wine club development, tasting room management and how wine writers and scores influence consumer perceptions of wine. (BNWL 542)
Business and Financial Analysis For Wine Industry Leaders: Forecasting, budgeting, financial modeling and capital planning in the wine industry. (BNWL 543)
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Intensive workshops The program offers four intensive and interactive workshops where you will apply the information you're learning in the classroom. Potential wine-specific workshops offered may include:
- Creating a Wine Brand and Wine Company
- Hospitality, Tasting Room and Wine Club Management
- The Legal, Compliance and Human Resources Challenges Facing the Wine Industry
- Wine Sustainability
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International capstone project Gain real skills by doing real experience. Instead of a typical written thesis, the M.S. program ends with a capstone that applies your knowledge and expertise on a global scale. Consult directly with an international organization to solve one of its real-world problems, and then spend seven days at the international location to present your recommendations. Airfare is included in the cost of the program.
Introducing our M.S. in business students
Voices of ÃÛѨÊÓƵ
2024-25 M.S. in Business Cohort
Introducing ÃÛѨÊÓƵ's 2024-25 Master of Science in business cohort. Now offering three unique concentrations, this one-year program is designed for anyone ready to pursue roles in leadership.
2023-24 M.S. in Business Cohort
Introducing ÃÛѨÊÓƵ's 2023-24 Master of Science in business cohort. Now offering three unique concentrations, this one-year program is designed for anyone ready to pursue roles in leadership.
2022-23 M.S. in Business Cohort
We are pleased to introduce our 2022-23 Master of Science in business cohort! Now in its second year, this one-year program offers three tracks – design innovation, sport leadership and wine business leadership. It is designed for anyone ready to pursue roles in leadership.
Transfer Student to Softball Star
As she reflects on her time as a Wildcat, Baily Paul '22 is only more certain that ÃÛѨÊÓƵ was the right university for her. "I discovered so many pathways, I have amazing memories and amazing people by my side. There were some long days, but it's been so worth it," she said.
Meet the Inaugural Class of ÃÛѨÊÓƵ's Master of Science in Business
The carefully crafted Master of Science in business is a one-year program with two tracks - design innovation and sport leadership - designed for anyone wanting to pursue roles in leadership, regardless of undergraduate studies. We are pleased to introduce our first cohort of students!
Meet our expert faculty
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Ready to apply?
Now accepting applications for fall 2024. ÃÛѨÊÓƵ before April 15, 2024 to qualify for our fellowship scholarship of up to $5,000!
Attend a Virtual Information Session
Join business faculty and admission representatives to learn more about the program and application process.