Marketing
Major or earn a certificate in
Marketing
Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a ÃÛѨÊÓƵ marketing major, you will explore every aspect of the field – from market research and sales development strategy to advertising, public relations and social media.
This program is offered on our McMinnville campus through the School of Business or fully online through Online and Continuing Education (OCE).
As a marketing major at ÃÛѨÊÓƵ
you might take:
With international marketing, learn about political economies, cultural differences, pricing and distribution strategies, and more in the modern globalized world. (BNMK 426)
International Marketing
With international marketing, learn about political economies, cultural differences, pricing and distribution strategies, and more in the modern globalized world. (BNMK 426)
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Sales and Sales Management
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Learn about brand building, cohesive brand messaging and the stakeholders in the advertising arena. Understand the pros and cons of the elements of a promotional mix for any business – big or small. (BNMK 421)
Promotions Management
Learn about brand building, cohesive brand messaging and the stakeholders in the advertising arena. Understand the pros and cons of the elements of a promotional mix for any business – big or small. (BNMK 421)
Studying marketing at ÃÛѨÊÓƵ
Beyond the classroom
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Internships
Use your skills and knowledge in a professional setting and gain valuable experience for the job market through an internship.
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Field trips
Interact with business professionals in a close setting on field trips. You'll learn about their operations and strategies, and these outings often lead to valued connections.
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Work-study labs
Exciting student employment opportunities are available across campus! These connections can even lead to a more permanent position in the university after graduation.
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Study abroad
Studying abroad is an excellent opportunity to travel, explore new countries and cultures, and grow as an individual.
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Clubs
Student-run clubs offer great leadership opportunities, and hands-on work marketing and promoting events university-wide events. All excellent experiences to add to your resume!
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Life After ÃÛѨÊÓƵ
You will leave prepared for a career in areas such as:
- Account Manager
- Service Operations Manager
- Account Executive
- Project Manager
- Marketing
- Marketing Manager
- Marketing Coordinator
- Marketing Program Manager
Estimate wage: $57.7k
Estimate of what ÃÛѨÊÓƵ marketing alumni could be making based on their current ages, occupations and geographic locations.
Potential wage: $88.6k
The potential wage is based on the average wage for the occupations.
Top career paths
The top five education-to-career paths of ÃÛѨÊÓƵ marketing alumni include:
- Account Manager
- Marketing Manager
- Account Executive
- Marketing Coordinator
- Project Manager
View more career outcome information
Request more Information
Have questions about studying marketing at ÃÛѨÊÓƵ? Reach out! We'd love to connect with you.
Virlena Crosley
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu